A: The search snippet is the entry or listing in the organic search results section of a search engine resutls page (SERP).
A: SERP is an acronym for search engine results page and is what you see after peforming a search query on a search engine.
A: The code should be placed within the head section of your HTML document.
A: The search snippet can only display so many characters. It’s important to take full advantage of that space and do the best you can to pull in the right audience. The process is just as important as writing a contextual ad or a billboard. Our SERP Designer helps you design the best search snippet you can with the space you’re given while providing an instant preview of how it should appear the SERP.